First of all, as many of you may already know, "The Rich Jerk" is a young man named Kelly Felix who lives in the San Diego, California area.

Here was an already privilaged guy who enjoyed acting and appeared on network TV shows like "7th Heaven" and "Buffy the Vampire Slayer."

All of that rhetoric he spews about "I'm rich and you're not" and how "gurus suck" is a different, yet very creative way to get people's attention....and to his credit, it works!!

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The Bottom Line is that while The Rich Jerk has a unique marketing angle, the product doesn't provide any kind of unique marketing info. Also, the cartoon character mascot used on the site doesn't give much credibility to the product. Kelly Felix's expression "I'm Rich and You're Not" is a phrase he uses in much of his sales copy, and it seems appropriate since it's very unlikely that his program is going to help you get rich.