Ted Nicholas has been marketing for over thirty years. Ted has probably has had one of the biggest impacts on marketing. In fact most of the techniques he created is actually seen as the textbook method. That's right most of his teachings are now the standard way of doing things. This guy is simply one of the best in marketing history.

Many of his students have copied his style since day one and still do!

On the flipside I really don't recommend buying his products in today's age. Simply because Ted is an old fashioned guy and really has not caught on to the internet age and probably never will. He is slowly starting to become history along with other stubborn marketers that refuse to see the internet as marketing of the future.

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Also I believe Ted Nicholas doesn't go into detail about why he does certain things. This is essential in marketing because people want to know why they are using specific techniques so they can adapt them to their own products.

The scoop: I think if your ahead of the game and would like more pointers to expand your business into the direct mail world... go for it! Otherwise I would stick to someone who has done their share by marketing on the internet.

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