Don Lapre burst onto the infomercial scene in the 1990's, selling his "Making Money" course which was his front-end mechanism that sold for $39.95. It was designed to teach others how to quickly become rich, just as he did. In the informercials, he would often make reference to how he was once living in a one-bedroom, studio apartment, and the secret to his success was made possible by simply placing "tiny classified ads in newspapers", as he would say in a high-pitch tone, which appeared to be an awkward attempt to project forced enthusiasm.

He would then go on to talk about how his service bureau could set up 1-900 numbers and that anyone could advertise them to get wealthy, and that it was very easy to succeed, as long as they paid hundreds of dollars for it....and the bad part was that everybody was issued the identical 900 number of somebody else, with only an extension distinguising their 900 number from other customers.

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If imitation is the best form of flattery, Lapre may have been flattered when David Spade did a spoof, impersonating his already over-the-top camera personality on Saturday Night Live. But SNL did this skit for a reason, and it wasn't because they believed Lapre was a legitimate businessman.

Lapre's operation was run out of Arizona, where he ran into may legal troubles, including violating the state's Consumer Fraud act, before he eventually filed for bankruptcy.

Perhaps you were one of the people that fell victim to Don Lapre's marketing practices....if so, don't feel bad, sd many others did too. If nothing else, you can chalk it up to a lesson learned from the School of Hard Knocks.