Now let me introduce you to the king of affiliate programs, Mr. Declan Dunn. This man is a legend in this arena and was responsible for the invention of many of the affiliate programs we see on the internet today. Dunn is a consultant for some of the biggest players in the online world and is considered one of the pioneers of affiliate marketing as we may know it today. This man is a true marketing guru.

Dunn writes from both the little guy’s perspective of working with associate programs and for the big boy’s view instructing companies how to maximize affiliate and associate programs. In this regard, his reach cuts through to two different markets.

Be warned that seminars that host Dunn are not cheap. Be ready to part with $2,000 just to get in the door.

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Even his e-book “Winning the Affiliate Game” and “The Complete Insider’s Guide to Associate & Affiliate Programs” have become playbooks for the affiliate marketing industry. He has appeared on numerous radio talk shows and at major conferences that focuses on affiliate marketing.

Some of Dunn’s work includes: The Complete, Net Profits: How to Win the Internet Game, Insider's Guide to Associate & Affiliate Programs, Declan's products include Winning The Affiliate Game: The Ten Step Master Plan for Maximizing Your Profits and Right on the Money (which is not by Declan Dunn, but is offered on his website).

If you want down to earth no-nonsense online marketing information, then I highly recommend reading everything and anything with his name on it.