One of my all time favorite marketing writers in the world is Dan Kennedy. I snapped up just about every book the man wrote. They can be EXTREMELY powerful tools and resources!

I caution you though. Kennedy has some really amazing offline marketing know how, but he does not offer a lot in the online world. Which can be a serious weakness, as we all may agree that the future of marketing is in the internet. Kennedy disagrees with this, which is why he puts most of his energy in offline advertising. Nonetheless, even though his books focus on offline marketing, I still suggest them, as his techniques can be applied to the internet.

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If you don’t like it when marketing teachers try to up-sell higher priced resources after purchasing the less expensive ones, like I do, then you may be upset with Kennedy. Some of these up-sell products are several thousand dollars and no informational package is worth that kind of money. For regular Joes and Janes alike, this ancillary course is not worth the cost.

Nonetheless, I’m trying to make his courses more affordable. So if you would like to purchase some less expensive “Pre-Owned” course material from Dan Kennedy, then contact me. I also purchase his courses, so let me know if you want to sell your Dan Kennedy stuff. I definitely recommend Dan Kennedy. But again, if you want some of his courses at a more affordable price, let me know.